SuperValu Westport unveil the pioneering new Solus Customer Lighting Experience

Try Me!

SuperValu Westport unveil the pioneering new Solus Customer Lighting Experience

Leading Irish lighting company Solus launched their pioneering new Customer Lighting Experience in SuperValu Westport with Managing Director Noel Kavanagh and Sales Director Mark Kavanagh of the Kavanagh Group, joined by Former Miss World Rosanna Davison and Sales and Marketing Manager David Reynolds from Solus.   This marks the exclusive roll out of the Solus Customer Lighting Experience across the Kavanagh Group

The Kavanagh Group, headquartered in Westport, is now Ireland's largest independent supermarket retail company with sixteen supermarkets across Ireland and Britain including 9 SuperValu Stores in the republic of Ireland, 2 in Northern Ireland and five Budgens stores in the U.K. The group also owns and operates a number of other businesses in the hotel, hospitality and hardware sectors across Ireland and the UK..  The Kavanagh Group employs in excess of 1,100 people and provide their customers with the best possible quality and service in everything they do.

The new Solus Customer Lighting Experience is both interactive and informative.  There are up to 8 bays but the size of the display can be tailored to the space available and the design and production is of the highest quality.  After over a year of research and design, Solus found that customers were often overwhelmed by the complexity of choice in the light bulb sector with lots of different considerations including wattage, fitting, product type, energy benefits and more. 

Noel Kavanagh Junior, Managing Director of the Kavanagh Group said “Here at the Kavanagh Group we pride ourselves on stocking quality products.  Solus are an Irish Company, a trusted brand and a market leader so they are a natural fit for us.  We were so impressed with the Solus Lighting Experience and the reaction from customers that we are now rolling it out across our 9 stores in the Republic of Ireland and Solus are now our sole supplier of light bulbs”

The new Solus Retail Experience displays predict and answer user’s questions in a simple friendly way. The customer is brought on a journey with clear visuals and descriptions from Halogen and LED to the new premium Solus XCross™ Filament LED range.  Various shapes including the classic bulb, candle, reflectors, round and fluorescent each have their own wattage guide and fitting options be it bayonet or screw fit.  The interactive ‘try me’ stations is a pioneering move and a first for the lighting sector as customers can see exactly what the bulb looks like when lit in a familiar room setting.

Solus is an Irish owned company that has been established for over eighty years and now supports 63 jobs in Ireland. Nominated for two national awards this year, the company is constantly investing in new product development, pioneering ‘Retail Experience’ displays and the manufacturing and application of innovative lighting solutions including next generation LEDs.  Solus is committed to providing a complete range of energy saving lighting products for all applications possible. This has enabled consumers to be confident in knowing that they can rely on Solus to supply their lighting needs well into the future at competitive prices. 

Media Contact: Helen O Dwyer | 086 2332725 | helen.odwyer@solus.ie